The Staff

The Strategic Mindshare staff is comprised of uniquely talented individuals who hail from a variety of industries including retailing, consumer products, high tech, entertainment, and publishing. Their comprehensive skill set has provided Fortune 500 and start-up companies with assistance in financial planning, marketing, strategy development, primary and secondary research, operations management, systems development, and merchandising.  Having worked for industry leaders such as the Gap, Starbucks Coffee Company, Ann Taylor, the Fashion Institute of Technology, and RCA Records, the Strategic Mindshare staff brings a wealth of knowledge and experience to its clients.

The C.A.S.T.

Strategic Mindshare holds regular focus group/discussion sessions with its Creative And Smart Team. The C.A.S.T., which is comprised of university professors, advertising and design experts, development directors, retail executives, and technology specialists supplements the Strategic Mindshare staff's expertise with information on current business practices, technological advances, and consumer trends. This process offers Strategic Mindshare valuable data and perspectives from leading business professionals to be considered in the context of its clients’ needs.