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Projects
The following illustrates the range of consulting
assignments we have completed:
- Repositioning the fine jewelry department for Bloomingdale's
including; identity program, advertising style, merchandising and product assortment.
- New concept development for a health and
wellness multi-channel brand.
- Retail operations improvement and wholesale
business marketing strategy for a national, brand name handbag manufacturer
and retailer.
- Strategic positioning for a direct marketer
of women's apparel.
- Market research, product testing, and market entry strategy
for a new consumer accessory product.
- Retail marketing research and information materials for the
downtown retail district of the City of Coral Gables, Florida.
- Profit improvement program for a national chain of large
size apparel stores.
- Competitive analysis, market positioning and brand-name
development for a U.S. accessory manufacturer.
- Consumer market research for several retailers to determine
customer preferences, shopping habits and desired products and services.
- New store strategy for a hard-goods specialty retailer
including new logo, merchandise strategies and display programs.
- Retail concept development for a new chain of logo product
stores.
- Strategic review of brand acquisition
alternatives for Fortune 500 consumer products manufacturer.
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