Cynthia R. Cohen

Strategic Mindshare Founder and President, Cynthia R. Cohen, is a prominent business strategist.  Considered one of the nation’s leading authorities on consumer trends and strategic marketing, her areas of expertise include market positioning, branding, e-commerce and business strategy. She is also known for her groundbreaking research on the buying habits of ethnic consumers, Boomer women, Generation Y and tweens, the consumer group Cynthia named the “Speeders”.  

Cynthia’s clients range from global Fortune 500 companies to fast track start-ups, and include retailers, consumer product manufacturers, real estate firms, media companies and technology vendors. 

Known as the “Strategy Diva,” Cynthia is a widely sought after speaker and authority on consumer trends who combines consumer insights and prognostications with realistic market penetrations strategies. Often quoted by the national press, she has appeared on Nightly Business Report, CNBC, CNN and other business news programs. She has a forthcoming book on consumer buying behavior.   

Cynthia is a member of the board of directors of bebe, Hot Topic and The Sports Authority.  She is on the Executive Advisory Board for the Center for Retailing Education and Research at the University of Florida as well as the Advisory Board for The Southwest Retail Center for Education and Research at the University of Arizona.  For the past several years she has held the position of  Vice Chairman at  the Center for Women’s Business Research.   

Continuing her long-time passion for mentoring female business students, Cynthia established the Strategic Mindshare Foundation, which provides scholarships and mentoring to young women in business school. She is Chairman of the Foundation. 

A native of Cambridge, Massachusetts, Cynthia initiated her career in retail at an inner city supermarket.  Prior to Strategic Mindshare, she was a Partner in Management Consulting at Deloitte & Touche. Cynthia founded Marketplace 2000, now Strategic Mindshare, in 1990.  Through her leadership Strategic Mindshare has become a preeminent strategy consulting firm.

More information about Cynthia’s thought leadership and consumer trend speeches can be found at www.strategydiva.com.