TRENDOLOGY: A DICTIONARY OF STRATEGIC MINDSHARE TERMINOLOGY

Business Psychographics: A proprietary process for targeting businesses with the greatest propensity to adopt new technologies.

Experiential Retailing: Stores are demonstration sites and three dimensional advertisement for products engaging all of the consumer’s senses.

Infotainment: The convergence of learning, knowledge and entertainment in a retail environment. 

Mindshare: Your brand is ingrained in the consumer’s subconscious. You are the intuitive choice to fulfill consumers’ needs in your category.  MINDSHARE builds loyalty and market share.

Speeders: The name Strategic Mindshare has coined for the youngest generation, born from 1990-present.

Strategy Diva:  Cynthia R. Cohen, the President and Founder of Strategic Mindshare, who is known for her breakthrough strategies and thought-provoking speeches.

Trend e-Reporters: Our group of kids and teens who regularly give us input on the latest trends among Speeders and Gen Y.

Trendfluences^®: A seismic shift in consumer behavior influencing the purchasing of products and services.

Trendstorming: Open, no barrier idea generation after thorough quantitative and qualitative  research.